20% of all available job positions are advertised. 80% of job positions are not. (Source: Wall Street Journal survey)
75% of job seekers apply for the 20% of advertised jobs. 25% of job seekers apply for the 80% of unadvertised jobs. (Source: Jobvite survey)
Think about this ratio. A simple question to ask yourself is whether you want to be in the 93% or the 7% group. In fact, the 7% group knows that referrals are the most effective way to get a job.
Go to any job site and see the number of applicants for any job position. You will see hundreds and in many cases thousands of job applicants for one position! The competition is really tough, and this is where 93% of job seekers are.
The other 7% of job seekers have learnt something that 93% of people do not know. They have found a way to create referrals even when they did not have anyone in their network.
What if you want to join a company where you do not know anyone who could be a good reference for you?
What would you do?
Can you create a strategy to connect with people in that company?
How can you ensure that they get to see you, understand you, and know your capabilities?
There is a simple way. You have to use the power of LinkedIn.
Some simple hacks:
Create a profile on LinkedIn that looks professional and is error-free.
Connect with professionals from the function and sector that you are interested in.
Connect with peer-level profiles from the function and companies you are interested in.
Publish posts and articles showcasing your knowledge on the subject of your specialisation.
Like, comment and share posts of senior professionals from the function and companies you are interested in.
Connect with senior professionals and decision-makers from the function and companies you are interested in.
Reach out to the decision-makers and speak to them.
These simple steps can help you get into the 7% club, and it does require a strategy and techniques that will help you to build your professional image and network and connect with senior stakeholders in your target companies.
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All the best for your next job! Get the best one!